Overview

GEKA is a leading manufacturer of innovative brush applicator and packaging systems for the beauty and health industries. It is also a pioneer in the innovation of plastic injection moulding for mascara brushes and mascara packaging and is a development partner of market leading international cosmetics groups, including Procter & Gamble and Avon.

We partnered with management to successfully deliver international expansion particularly into Asia and Latin America; opened a production facility in São Paolo; set up sales and sourcing offices in Shanghai and Hong Kong; and successfully expanded production capabilities in the US. In 2014 GEKA launched its Healthcare division, leveraging its precise applicator know-how in the pharmaceutical space.

Highlights

• International expansion into Asia and Latin America and a broadened product offering
• Constant innovation and adapting to changing consumer behaviour
• Professionalisation of the organisation
• Acquisition of OEKA strengthened its foothold in the attractive prestige market segment
• Developed a digital strategy using 3D-printing and specialised offerings for fast-growing brands promoted via social media

Regulatory information 
This transaction involved a recommendation of 3i Investments plc, advised by 3i Germany.