Overview

Christ is a German jeweller, founded in Frankfurt in 1863 and now based in Hagen. The company is a market leader in jewellery and watches in Germany in the mid-to-upper price segment.

Christ focusses on its own specialised stores in high street locations and shopping malls, along with flagship stores at airports and prestigious department stores. Additionally, Christ runs a strongly growing e-commerce platform. Through its strong multi-channel capabilities bridging between the stationary stores and the e-commerce business, Christ leverages its strong brand online and offline.

Highlights

• Strong retail brand and position meant Christ was well placed to build on its success in the highly fragmented German market, the largest in Europe
• Peter Linzbach, former Executive Board member of Metro Cash & Carry, and Jochen Wilms, a seasoned digital expert and Chair of 3i’s Luqom investment, joined the Board via our Business Leaders Network providing retail, internationalisation and e-commerce insights
• During our investment we have supported the implementation of various initiatives across pricing, sourcing, assortment structure, inventory and financial control & transparency as well as further strengthening Christ’s e-commerce capabilities

Regulatory information 
This transaction involved a recommendation of 3i Investments plc, advised by 3i Germany.