Private Equity Track record
  • Amor
    Germany / Private Equity



    Amor is a customer focused jewellery retailer which successfully expanded internationally during our ownership. It operates throughout Europe, as well as North America, the Middle East and Australia, and is the German market leader for affordable precious jewellery. In addition to its own 'Amor' brand, it also markets its jewellery under private labels.

    We leveraged our network to strengthen the Board, introducing Peter Linzbach, former Executive Board member of Metro Cash & Carry Int., as Chair and Anders Moberg, former CEO of IKEA, as NXD.


    • International sales growth of 23% CAGR during our investment period
    • Doubling of international Points of Sale ("PoS") in five years with over 1,000 international PoS opened
    • Broadened product offering through Sara and Kate self-service, Kiosk and NOELANI
    • Expanded global footprint to 24 countries
    • Materially improved gross margin from pricing, sourcing and cost initiatives
    Amor has undertaken a transformational journey over the past six years, and I would like to thank 3i for its partnership. 3i’s international network has proved invaluable in establishing our brand across Europe. Marcus Hoffmann, CEO, Amor

    Regulatory information 
    This transaction involved a recommendation of 3i Investments plc, advised by 3i Germany.

Back to top