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Yanga

Sector Consumer & Private Label
Year invested 2021
Location Benelux
Status Current

Yanga is the leading provider of an integrated in-house sports drinks concept to fitness chains. Headquartered in the Netherlands, Yanga sells flavoured sports drinks through its installed base of proprietary hydration stations in gyms across Europe.

Visit yangasportswater.com

Overview

Gym members who have an add-on or premium membership can use the stations to get flavoured water with sugar and colorant-free syrups during their workouts. Our investment will support the company's international growth and expansion into North America.

How we add value

Yange has a unique offering at scale, with an installed base of >2,500 hydration stations which we will support it to grow further.

The company's strongly differentiated business model delivers a win-win proposition to fitness operators and gym members and the company is exposed to key trends in the fitness market, including value-for-money and increased industry consolidation.