Royal Sanders
- Sector Consumer & Private Label
- Year invested 2018
- Location Benelux
- Status Current
Royal Sanders is a leading European private label and contract manufacturing producer of personal care products.
Visit royalsanders.com
Overview
The company's key geographies are the Benelux, Germany, France and the UK with plants in the Netherlands (Vlijmen and Zeewolde), the UK (Bradford), Belgium (Ieper) and Germany (Gros-Rohrheim, Waiblingen and Jessenitz).
Its main product categories include shampoo, bath and shower gels, body lotions and hand wash. The company sells its products through private label, contract manufacturing and own brands including Van Gils, Sanicur and Odorex. The company differentiates itself through its focus on quality and service, longstanding relationships with key customers and superior operational capabilities at its state-of-the-art facilities. We invested alongside management to drive the company’s international growth strategy.
How we add value
Since our investment in 2018, we have supported Royal Sanders in successfully driving consolidation in a fragmented industry, with 7 completed acquisitions to date and multiple further potential buy-and-build opportunities identified across geographies.
We have supported the expansion of the company's production footprint from two to seven locations in the Netherlands, Belgium, UK and Germany.
Royal Sanders has demonstrated a consistent and strong track record of profitable organic growth over the past 10 years, significantly outgrowing the market.
We are delighted to be partnering with 3i. It has extensive experience in buy-and-build in private label, for example through its investment in European soft drinks bottler Refresco, and in growing companies internationally through its network of valuable industry experts in the consumer sector.
Regulatory information
This transaction involved a recommendation of 3i Investments plc, advised by 3i Benelux.