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Naturé Moi

Havea Group

  • Sector Consumer & Private Label,Healthcare
  • Year invested 2017
  • Location France
  • Status Realised

Havea Group is a leading European natural healthcare player featuring a unique consumer/patient-centric approach centered on 5 strategic brands: Aragan, Biolane, Densmore, Dermovitamina and Vitavea. The Group and its brands help consumers prevent and treat common health issues with premium natural healthcare products.  Powered by innovation and with a focus on sustainability - both at the core of Havea’s DNA - the company enables consumers to improve their quality of life.

Visit havea.com

  • Havea
  • VISUEL HYGIENE LINKEDIN
  • VISUEL NUTRITION LINKEDIN

Overview

We invested in Havea in 2017 and supported its transformation to become a leader in its sector and double in size.  During this period, Havea delivered double-digit organic growth and completed 5 acquisitions in 5 years, significantly reinforcing its presence in Italy (largest European food supplements market) and Belgium. In addition, the company simplified its brand portfolio by moving to a consumer/patient-centric approach and implemented a complete multichannel strategy with for example the launch of D2C subscription services.

How we added value

  • Supported M&A opportunities using our global network and strong experience, leading to acquisitions of Aragan within a few months of our ownership, Densmore in July 2018, Pasquali in Italy in April 2019, Laudavie in November 2020 and ixX pharma in Belgium in August 2021
  • Solid international buy-and-build strategy foundations laid to further consolidate the European VMS (Vitamins Minerals Supplements) market
  • Strong organic growth from global mega trends in natural healthcare and well-being
  • Supporting the management team to implement a complete digital strategy

Our partnership with 3i has been very successful. With their active support, Havea has grown substantially and established its leadership position in natural healthcare. We have laid all the right foundations to become the reference player, with a continued focus on improving our consumers’ quality of life with natural products. Partnering with BC Partners, which has extensive experience in fostering portfolio companies’ potential, would be a great opportunity. We share a common vision of the winning strategy to accelerate our development on a larger scale and become the undisputed European leader.

Nicolas Brodetsky , CEO, Havea

Regulatory information
This transaction involved a recommendation of 3i Investments plc, advised by 3i France.