Geka
- Sector Industrial
- Year invested 2012
- Location Germany
- Status Realised
GEKA is a leading manufacturer of innovative brush applicator and packaging systems for the beauty and health industries. It is also a pioneer in the innovation of plastic injection moulding for mascara brushes and mascara packaging and is a development partner of market leading international cosmetics groups, including Procter & Gamble and Avon.
Visit geka-world.com
Overview
We partnered with management to successfully deliver international expansion particularly into Asia and Latin America; opened a production facility in São Paolo; set up sales and sourcing offices in Shanghai and Hong Kong; and successfully expanded production capabilities in the US. In 2014 GEKA launched its Healthcare division, leveraging its precise applicator know-how in the pharmaceutical space.
How we added value
- International expansion into Asia and Latin America and a broadened product offering
- Constant innovation and adapting to changing consumer behaviour
- Professionalisation of the organisation
- Acquisition of OEKA strengthened its foothold in the attractive prestige market segment
- Developed a digital strategy using 3D-printing and specialised offerings for fast-growing brands promoted via social media
GEKA has enjoyed exciting growth over the past years, and I would like to thank 3i for its value-adding partnership. 3i’s international expertise and network have been important factors in our successful expansion into new markets.
Regulatory information
This transaction involved a recommendation of 3i Investments plc, advised by 3i Germany.