Christ is a German jeweller, founded in Frankfurt in 1863 and now based in Hagen. The company is a market leader in jewellery and watches in Germany in the mid-to-upper price segment.

Visit christ.de

Overview

Christ focusses on its own specialised stores in high street locations and shopping malls, along with flagship stores at airports and prestigious department stores. Additionally, Christ runs a strongly growing e-commerce platform. Through its strong multi-channel capabilities bridging between the stationary stores and the e-commerce business, Christ leverages its strong brand online and offline.

How we added value

• Strong retail brand and position meant Christ was well placed to build on its success in the highly fragmented German market, the largest in Europe
• Peter Linzbach, former Executive Board member of Metro Cash & Carry, and Jochen Wilms, a seasoned digital expert and Chair of 3i’s Luqom investment, joined the Board via our Business Leaders Network providing retail, internationalisation and e-commerce insights
• During our investment we have supported the implementation of various initiatives across pricing, sourcing, assortment structure, inventory and financial control & transparency as well as further strengthening Christ’s e-commerce capabilities

Regulatory information
This transaction involved a recommendation of 3i Investments plc, advised by 3i Germany.