Basic-Fit
- Sector Consumer & Private Label
- Year invested 2013
- Location Benelux
- Status Realised
Basic-Fit is the European market leader in the value-for-money fitness market with over 560 clubs across the Netherlands, Belgium, Luxembourg, France and Spain today. Its operating model is based on a quality service and no frills approach, with family membership costing €19.99 per month. Clubs are well equipped, offer virtual group classes and 24 hour opening in some venues.
Visit basic-fit.com
Overview
Basic-Fit’s disciplined international growth strategy under 3i’s ownership was underpinned by investment in the organisation and key consumer trends of spending polarisation and the increasing focus on health and wellness. Alongside this, significant investment was made to professionalise the business including a review of the brand and the format of the clubs.
How we added value
- Transformational growth into the largest value-for-money fitness club operator in Europe
- Increased number of clubs by 75% from 199 to over 350 across the Benelux, France and Spain as per June 2016
- In June 2016, Basic-Fit completed its €820m IPO on the Amsterdam Stock Exchange
- Successful execution of international roll out strategy, creating market leading positions in the Netherlands and Belgium and a strong platform for further growth in France and Spain
I would like to thank 3i for its close support which has been critical to delivering rapid and sustainable growth and achieving the company’s international ambitions.
Track record
Basic-Fit
3i’s Pieter de Jong and Rene Moos, CEO of Basic-Fit, discuss Basic-Fit’s growth story and the partnership with 3i.
Regulatory information
This transaction involved a recommendation of 3i Investments plc, advised by 3i Benelux.