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European Bakery Group

Sector Consumer & Private Label
Year invested 2021
Location Benelux
Status Current

European Bakery Group, a leading bakery group specialising in bake-off bread and snack products, is headquartered in Tilburg and operates eleven bakeries across the Netherlands, Germany and Ireland.

Visit europeanbakerygroup.com

Overview

European Bakery Group offers a leading, innovative and comprehensive assortment, which is produced sustainably and with natural ingredients. The bake-off market for bread and snack products is an attractive and growing market, with significant barriers to entry.

The business differentiates itself through the breadth of its product offering, superior quality, and scale which enable retailers to develop structurally attractive bake-off categories.

How we add value

We are helping drive the company’s international growth strategy in the fragmented European private label market for bake-off bread products, whilst supporting European Bakery Group in its continued investment in its home markets.

European Bakery Group was formed in May 2023 through the combination between our original investment in Dutch Bakery and coolback in Germany. Panelto subsequently joined European Bakery Group to form the UK and Ireland platform within the group.

In addition to the transformational acquisitions of coolback and Panelto, Dutch Bakery completed two strategic add-on acquisitions, bringing the total to 4 completed acquisitions under our ownership.