Overview

Established in 1952, BoConcept is a leading Nordic design brand with dedicated distribution through dedicated BoConcept franchises around the world. BoConcept (literally translated from Danish "Living Concept") helps a wide range of customers to transform their home into a modern and extraordinary space fit to their style, through personal styling advice, great design at affordable prices and a high level of customisation. With an omni-channel offering through its ~300 stores in 67 countries across five continents, the homogenous brand concept of BoConcept is globally proven in metropoles around the world.

Highlights

• Public to Private in 2016
• We are supporting BoConcept in continuing its successful international franchise store roll-out by leveraging the strength of the brand, store concept and product collection
• Accelerating its efforts to improve the omni customer journey as well as expanding its fast-growing B2B business
• Supporting BoConcept in driving its sustainability strategy
• Experienced an enormous digital acceleration, resulting in linking its online consumers to a virtual designer, thereby enabling BoConcept to establish a personal connection with its customers

Regulatory information 
This transaction involved a recommendation of 3i Investments plc, advised by 3i Benelux.