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Expansion into Asia and Latin America
Geka For Gtg
GEKA Logo NEW LHS

From technology leader for mascara brushes to application systems provider to the beauty and healthcare industry

Germany Flag New
Investment date

2012 - 2016

Good to great

1.8x

money multiple
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International expansion into Asia and Latin America as well as a broadening of the product offering

8%

EBITDA CAGR
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Constantly innovating and adapting to changing consumer behaviour

Professionalisation of the organisation

Doubled

number of factories
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Value accretive acquisition of competitor OEKA

Key events under our ownership

Successful record of international expansion: opened a production facility in São Paolo; set up sales and sourcing offices in Shanghai and Hong Kong; expanded production capabilities in the US
Acquisition of OEKA in 2015, strengthening GEKA’s foothold in the attractive prestige market segment
Developed a digital strategy using 3D-printing for fast proto-typing and specialised offerings for young, fast growing brands
Launched the GEKA Healthcare division in 2014, leveraging GEKA’s precise applicator know-how in the pharmaceutical space
Sold GEKA to Swiss strategic Sulzer, who will further invest in strengthening GEKA’s capabilities