1. Stories /
  2. Consumer /
  3. Mayborn /
3.6x money multiple
3 Bottles Tommee Tippee

From a UK consumer products business to the fifth largest ​baby accessories business globally​

Great Britain Flag New
Investment date

2006 - 2016

Good to great


money multiple
Icon 1 (1)

From UK #2 in baby accessories to the clear market leader in the UK and Australia, the fastest growing player ​in the US and the fifth largest player globally ​


more than doubled​ sales from £60m​ to £130m​
3I Revenue Regeration

Increased international sales from 40% to 60% and built Tommee Tippee branding to account for 95% ​of sales on exit​

$0- $40m

sales in the US
3I Growth

US business grown organically from nil to over $40m in sales and moved to having direct distribution ​and operations in all core markets​

Transitioned a disparate consumer goods group into a pure-play baby accessories business​

Key events under our ownership

Divested non-core divisions to focus on core baby accessories business​
Moved to a direct sales model in core growth markets with scale. Acquired French distributor and established a direct Australian model
Elevated Tommee Tippee to masterbrand status across all products to drive brand equity and consumer recognition​
Became clear market leader in the UK through a combination of high-quality product, innovation and Mayborn’s brand build model​
Entered the US directly with an exclusive launch​ in Babies R’ Us before subsequently selling through Target and Wal-Mart