- Stories /
- Consumer & Private Label /
- MPM /
From a strong, growing mid-market pet food player to a global market-leading premium cat food business
Investment date
2020 - current
Good to great
>10%
sales CAGR for >6 yearsExpanded growth in the US: strong growth in Chewy, Amazon, Petsmart and pet grocery specialists
50
sales in 50 countriesSales growth internationally now accounting for more than 70% of revenues
B Corp
Status achieved in 2021100% natural products
Key events under our ownership
Explored manufacturing opportunities to reduce food miles through shipping costs
Built digital into business processes
Significant investment in people; building the US team (including hiring US CEO) and strengthening marketing (appointed new global CMO)
Increased conviction behind the investment thesis with significant runway for international expansion
Continued improvements to reporting and governance