1. Stories /
  2. Software /
  3. Magnitude /
40%+ bookings growth
Magnitude Option
Magnitude Logo NEW

From a collection of point solutions to a leading ‘insights to action’ platform for complex ERP environments

USA Flag New 05
Investment date

2019 - 2021

Good to great


presence in 5 countries
3I International

Strengthened global presence, operating in five countries with a diversified revenue base​


bookings growth
Icon 3 (1)

Double-digit revenue, ARR, bookings and EBITDA growth from 2019 onward with premium margin profile ​

Became a key partner to SAP as a primary data integration and harmonisation partner


of the world’s largest enterprises served​
3I International

Developed "insights to action" platform for complex ERP environments ​

Key events under our ownership

Launched a partnership with SAP focused on data integration for SAP’s core Central Finance application​
Enhanced go-to-market capabilities with new lead generation tactics, transition to centralised sales model and new indirect sales channels​
Transitioned its leading operational analytics product to the cloud and developed new partnerships​
Refreshed brand identity and digital presence ​
Recruited a new senior-leadership team from several leading, public software companies
Recruited CEO Jeff Shoreman who accelerated recurring revenue growth and drove the long-term strategy​