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Strong growth in US

From a strong, growing mid-market pet food player to a global market-leading premium cat food business​

Great Britain Flag New
Investment date

2020 - current

Good to great


sales CAGR for ​>6 years​
Icon 3 (1)

Expanded growth in the US: strong growth in Chewy, Amazon, Petsmart and pet grocery specialists ​


sales in 50 countries​
3I International

Sales growth internationally now accounting for more than 70% of revenues​

B Corp

Status achieved in 2021
3I Star

100% natural products

Key events under our ownership

Explored manufacturing opportunities to reduce food miles through shipping costs​
Built digital into business processes ​
Significant investment in people; building the US team (including hiring US CEO) and strengthening marketing (appointed new global CMO)​
Increased conviction behind the investment thesis with significant runway for international expansion​
Continued improvements to reporting and governance