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MG 4831 HDR
Basic Fit 2022 New

From a Benelux-based operator to Europe’s largest value-for-money fitness club operator ​

Netherlands Flag New
Investment date

2013 - current (partially realised through an IPO)

Good to great


money multiple
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Recognised an opportunity in the value-for-money fitness sector and after two years in June 2016 Basic-Fit completed its €820m IPO on the Amsterdam Stock Exchange​


increase in clubs
3I International

Increased the number of clubs by 75% from 199 to over 350 at IPO across the Benelux, France and Spain


3I People

From an entrepreneur led business to the largest value-for-money fitness club operator in Europe with over 3.6 million members​

In the seven years post IPO​, continued its strong growth track record, growing its member base to >3.6m and clubs to >1,250

Key events under our ownership

Successful execution of the international roll-out strategy, creating market leading positions in the Netherlands and Belgium and a strong platform for growth in France, Spain and Germany​
Professionalisation of the business including a review of the brand and the format of the clubs​
Material gross margin improvement delivered from a successful pricing initiative and providing more flexibility around membership options​
Prepared the business for a successful listing on the Amsterdam Stock Exchange in 2016​
Disciplined international growth strategy was underpinned by key consumer trends of spending polarisation and the increasing focus on health and wellness​