Basic-Fit

>5x money multiple

From a Benelux-based operator to Europe’s largest value-for-money fitness club operator 

Investment date

2013 - current (partially realised through an IPO)

Good to great

>5x

money multiple

Recognised an opportunity in the value-for-money fitness sector and after two years in June 2016 Basic-Fit completed its €820m IPO on the Amsterdam Stock Exchange

>6x

increase in clubs

Increased the number of clubs by 75% from 199 to over 350 at IPO across the Benelux, France and Spain

>3.6m

members

From an entrepreneur led business to the largest value-for-money fitness club operator in Europe with over 3.6 million members

In the seven years post IPO, continued its strong growth track record, growing its member base to >3.6m and clubs to >1,250

Key events under our ownership

Successful execution of the international roll-out strategy, creating market leading positions in the Netherlands and Belgium and a strong platform for growth in France, Spain and Germany

Professionalisation of the business including a review of the brand and the format of the clubs

Material gross margin improvement delivered from a successful pricing initiative and providing more flexibility around membership options

Prepared the business for a successful listing on the Amsterdam Stock Exchange in 2016

Disciplined international growth strategy was underpinned by key consumer trends of spending polarisation and the increasing focus on health and wellness